Photo Marketing—are your pictures helping or hindering you in selling a home?

Everyone knows the impact of a good photo—are your pictures helping or hindering you in selling a home?

Recently, a Realtor® friend of mine asked me for suggestions on what she should teach.  After discussing several topics, we decided to choose “Photo Marketing” because this is a new trend in home selling.  I’ve seen a lot of attempts at illustrating the difference between typical real estate listing photos and professional real estate photos only to wonder, What Happened?  The photos don’t stand out…at best, the photos look like any other you might come across in the MLS.  Are you aware that it takes more than 40 shots with at least 2-3 photos of each room to get the attention of savvy real estate buyers?  Do you know that by adjusting the lighting in a room you can get a warm glow in every shot?  Avoid those fuzzy pics by using a tripod.  Yes, even your little iPhone or digital camera will set atop a tripod.

 ” The Realtor Guide to Photo Marketing©.”

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PR Kit

Realizing that thousands of real estate professionals need help promoting their services but can’t afford to hire a PR agency, I launched the Austin PR Toolkit, an affordable new publicity CD containing print templates, eMail templates and social media templates for the real estate professional to write their own press release and help real estate professionals generate their own public relations tactics to increase sales and profits.

Developed by Christine Martin, 2009 TAPR (Texas Association of Public Relations) Silver Spur/Best of Texas award winner and TREC certified MCE trainer, and Shara Parker, a licensed real estate professional in Austin, Texas, the new Austin PR Toolkit provides tangible materials to leverage the power of media awareness to promote real estate professionals as experts in their field for potentially generating bigger profits. The Austin PR Toolkit is for any Realtor® looking to insource and get publicity on a shoestring budget.

The Austin PR Toolkit is the basis of a 3-hr MCE course, “Publicity and You”. It includes free resources for getting a press release published in local newspapers and magazines, an Austin area media list, and tips and story ideas to get you started.  Learn how to develop a PR plan to generate business publicity and how to use Twitter and Facebook for national publicity by attending the course.

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Press Release training for Real Estate Agents

Realizing that thousands of real estate professionals need help promoting their services but can’t afford to hire a PR agency, theprcollection.com today launched the Austin PR Toolkit, an affordable new publicity CD containing print templates, eMail templates and social media templates for the real estate professional to write their own press release and help real estate professionals generate their own public relations tactics to increase sales and profits.

Developed by Christine Martin, 2009 TAPR (Texas Association of Public Relations) Silver Spur/Best of Texas award winner and TREC certified MCE trainer, and Shara Parker, a licensed real estate professional in Austin, Texas, and perennially ranked as one of ReMax’s top producing agents, the new Austin PR Toolkit provides tangible materials to leverage the power of media awareness to promote real estate professionals as experts in their field for potentially generating bigger profits. The Austin PR Toolkit is for any Realtor® looking to insource and get publicity on a shoestring budget.

The Austin PR Toolkit is the basis of a 3-hr MCE course, “Publicity and You”. It includes free resources for getting a press release published in local newspapers and magazines, an Austin area media list, and tips and story ideas to get you started. Learn how to develop a PR plan to generate business publicity and how to use Twitter and Facebook for national publicity by attending the course or purchase at www.austinprkit.com.