Basic PR Truths

Here are some truths that you ignore only at your own risk:

  • Reporters don’t care about helping you.
  • Reporters are hassled all day by PR people and they’re pretty much sick of it.
  • Reporters don’t care about your website, your book, your products or yor life story, UNLESS…you are providing something that helps make their job easier—that is, a really goog story.
  • For more information on PR consulting, contact me at 512- 301-8322 to set up an appointment. Feel free to refer me to your friends and colleagues.


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