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Video SEO Tips

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

This post is about video.  To get the best chance for your video(s) to be found by search engine crawlers, create a video sitemap and list it in your Google Webmaster Central account.

Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

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Building Links for SEO Ranking

After your article is finalized, and you’ve done your keyword research, analyzed your existing ranking,  grouped your keywords, and assigned each keyword group to a specific URL on your website, assigned h1 tags to  your title tags using the primary keyword, it is time to build links.  One of the fastest ways to link build is by guest blog posting.  You can gain reliable links, recognition, credibility, audience, and website traffic.

KEYWORD RESEARCH

First, do research to find potential publishers and authority websites in your niche. The easiest way to do this is to perform a search in Google for each of your identified keywords. Explore  the search results and identify websites ranking in the top 25 results that appear to be high-quality, with active readership, social channels, and frequent updates. These types of links are going to yield the greatest impact on your rankings and website traffic.

ADD RELEVANT LINKS TO YOUR GUEST POSTS

getKnownIQ

getKnownIQ helps Realtors in the social media arena

Before writing your guest blog posts, look at each of your keyword groups and think about an article you could write that’s topically relevant for each one. In your articles, include relevant links to your target pages, while varying the anchor text. Search Engine Journal recommends that for every 10 guest blog posts you write, use exact-match anchor text only once.

From a strategic standpoint, try to include one of your primary or secondary keywords in the title of the article, while keeping your content tightly relevant to that keyword group. The more closely related the link source and destination pages are, the more points you’ll score in the ranking algorithm.

If you’re in a competitive niche, you may need a lot of guest blog posts, combined with other link building tactics, social media marketing, and on-site content creation, in order to achieve rankings for each keyword in your niche. With enough time and enough effort, you’ll eventually find your website ranking for each keyword you have identified.

Please comment, I would like to know what you think.

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House Selling Marketing Tips

1. Photograph the Front

Most home buyers begin a home search online, so good photos are essential. Listings without a photo or with only an exterior shot are often passed over and ignored. Buyers are visual.
Follow these tips and your house photo will look ten times better than the competition’s:

  • Crop out sidewalks and streets.
  • Remove vehicles from driveway / front of home.
  • Shoot up-close & angled photos.
  • Avoid shade on the house.
  • Clear away vegetation blocking front door or path to door.

2. Exterior Photographs

If you own a condo or townhome without a yard, then take pictures of the clubhouse, pool, spa or tennis courts. If you have a yard, however, buyers will want to see it.

  • Emphasize space and shoot long.
  • Mow the lawn & trim bushes.
  • Remove evidence of pets.
  • Put away children’s toys.
  • Avoid shooting into the sun.

3. Interior Photographs

Take photographs of every room. Even if you suspect the room won’t photograph well, shoot it anyway because the photo quality just might astonish you and be useable.

  • Open drapes & blinds
  • Turn on lights.
  • Focus on interesting details like the condition of a wood floor or a fireplace mantle.
  • Remove trash cans & close toilet lids in bathrooms.
  • Use floral arrangements in kitchens & dining rooms.
  • Avoid shooting into mirrors because your image will reflect.

4. Virtual Tours

Virtual tours aren’t just to showcase million-dollar homes anymore. Every home should have a virtual tour, even if it’s only two spins. Buyers love, love, love virtual tours.

  • A good virtual tour will grab a buyer by the hand and lead her from room to room, showing a 360-degree view.
  • Depending on the tour company, you can add sound, music or an exciting, professionally written description that scrolls with the movement of the tour.
  • Virtual tours can also include individual photos available for download or to print.

5. Signage

Signage encourages home shoppers to immediately call you or your agent. It’s free advertising! If your home is a corner lot, put up two signs.

  • Some homeowner associations prohibit real estate signs.
  • Some HOAs allow only window signs.
  • Try talking to a neighbor whose home is located at the corner of a busy street, asking for permission to put a sign in that yard with an arrow pointing toward yours.
  • Agent signs should include the phone number of the closest office (if the brokerage operates multiple offices) and the agent’s cell or voice mail number.

6. Print Advertising

Print advertising reaches buyers who read newspapersOnline ads reach the rest. If your neighbors say, “Everywhere I look, I see your home advertised,” you’re doing a good job. Puts ads in:

  • Major newspapers. Find out which days pull the most readers. Typically it’s Sunday but some newspapers also publish “picture classifieds” on other days.
  • Local newspapers. You can probably run a larger ad for less money that will more closely target those looking in your area.
  • Real estate publications. Check on press date; can you wait?
  • Every Web site you can find. Most online listings are free.

7. Direct Mail

If you’re an unrepresented seller, you can buy mailing lists from list brokers. If you are represented by an agent, ask about a direct mail program. I prefer oversized four-color postcards because they are inexpensive to mail and eye-catching. Here are three places to mail:

  • Neighbors. Everybody has friends and relatives who might want to move near them.
  • Agents who represent buyers in your neighborhood.
  • Buyers who live in other areas and often relocate to your neighborhood.

8. Open Houses

Not every home is suitable for an open house due to location or other factors, and sometimes the only way to determine that is to try it. If nobody comes, that’s probably a good indication. However, if your home is located near a high traffic area where buyers often swarm, then it’s a good candidate.

  • Place open house signs throughout the area directing buyers.
  • Advertise in the newspaper.
  • Advertise open house times online.
  • Invite the neighbors; they’re going to come anyway.

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How do search engine spiders find you?

Search engine spiders crawl for text!  If you use just an image on your webpage, how will the spiders find you?  Simple—put text links or alt image tags somewhere on the page for the spiders to follow. USE YOUR KEYWORDS!  Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end.  So, continue to make sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

Be bold.Use the <b></b> tags around some keyword(s) on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Use Deep linkingMake sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.  Ditch the index.html or default.php or whatever the page is and always link back to your domain.  Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

The bottom line in SEO is Text, Links, Popularity and Reputation.

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How Can I SEO My Blog Posts?

SEO is the act of optimizing your blog post or article for search engines to easily find it and index it.  No matter how well you have written your piece, if no one can find it, it does you no good. So, don’t worry about optimizing your article while you are writing your post…just write! When you satisfied with your post, proof it for grammar, punctuation, and spelling. Then, starting at the beginning of your post, and that means starting with the title, in this case, How Can I SEO My Blog Posts?,  initiate organic optimization. Organic optimization means that the blogger isn’t paying to be ranked at the top of the search page.

When preparing to write your blog, note that the title is just as important than the body of the article. So, title it appropriately. If you are a Realtor, and wrote about a new listing, consider putting the address as your post title. Make sure that you use the title in the first paragraph of your post and bold the text.  Next, check the title term with Google Keyword Tool to see if anyone else is searching for that phrase.  Add a hyperlink from the bolded text to the multiple listing service (MLS) site where the listing is located.  Use the keyword or phrase two-three times throughout the article.  Write 300-500 words. Link to other sites that will link back to you.  Also, remember to add a photo or two.  People respond to images positively.

The house buying process flowchartI learned recently that it is good to write five blog posts about your listing. Make sure that you use the same keywords you used in your original post to tie them together and link to the other posts. Write about the neighborhood, community activities, school activities, neighborhood restaurants, and things to do for free and for fun…you get the idea.  Remember to share your posts with your friends, family, and colleagues.

If you can, promote your blog on social media sites, tweet it, post it on your business facebook page, LinkedIn site, Google+, Pinterest, and other social media sites that target the audience you want to read your blog.

If you have other tips or advice about organic search engine optimization, I’d love to hear from you.

Social Media Marketing Strategy

Social Media Marketing is a wonderful way to gain good number of unique visits for your website. You can improve your branding and business through social media marketing tactics.

SOCIAL MEDIA TOOLS:

Blogging: Can drive traffic to your website—Set up your own blog, WordPress offers free blog template.
Micro Blogging: Is a quick way to inform your followers and connect—Posterous and Twitter are two microblogging sites
Video Promotion: Helps with your brand awareness by pulling traffic—Vemo, YouTube
Photo Sharing: Is a good tool for sharing and assists with SEO ranking—Photobucket, Instagram, Pinterest are a few new sites
PDF Sharing: A lead generation technique is to offer white papers, brochures, and other information for visitors to sign up and receive
Presentation Sharing: LinkedIn offers a place to share your presentations—SlideShare, Google Presentations
Bookmarking: Is a trusted way of targeting and sharing links
Discussions/Forums & Commenting: Engages your target audiences and brings value and brand recognition
Web2.0 Pages: Widgets can help to promote your brand—Facebook, Twitter, WidgetBox

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