This post is about video. To get the best chance for your video(s) to be found by search engine crawlers, create a video sitemap and list it in your Google Webmaster Central account.
Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
- Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse (searchengineland.com)
- Keyword Analysis in a world of 100% ‘Not Provided’ (distilled.net)
- Seven things to do at the weekend, to help your SEO (distilled.net)
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