Search engine spiders crawl for text! If you use just an image on your webpage, how will the spiders find you? Simple—put text links or alt image tags somewhere on the page for the spiders to follow. USE YOUR KEYWORDS! Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. So, continue to make sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
Be bold.Use the <b></b> tags around some keyword(s) on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Use Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
The bottom line in SEO is Text, Links, Popularity and Reputation.
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- Designing Search Engine Friendly Sites: (firstdigital.co.nz)
- The A-to-Z Guide to Creating Marketable Web Pages (contentmarketinginstitute.com)