PR will always be important…it has been around for almost 100 years! When someone mentions your brand in social media, there is the potential for other people to take notice, and it is significantly easier for conversations to spread quickly and easily. Additionly, these conversations have the potential to reach a much larger audience. If you are not participating in social media, you are missing an opportunity to spread your message, brand, and possibly missing valuable—and even damaging—conversations that could be taking place about your brand.
Connect With Influencers
One of the best ways to land a mention of your business in the media is to start by connecting with the journalists, reporters, bloggers, and influencers who cover topics in your industry.
- Look for influential blogs in your industry
- Start following journalists who target your industry
- Maintain relationships with media through Facebook and LinkedIn
- Publish articles on your own personal website