In working with the Austin Women In Technology organization on public relations issues, I have learned many members are associated with smaller businesses–either as owners, consultants or freelancers. As a small business owner myself with a background in corporate communications, I’m always interested in helping such individuals. And, I believe it is a good idea to learn good PR techniques as well as learn to become their own best self-promoters.
- Make a list of your audiences— segment them in a database
- Develop your PR plan— Identify your position in the business and write down your key messages
- Build local media relationships—sit on an advisory board