Realizing that thousands of real estate professionals need help promoting their services but can’t afford to hire a PR agency, I launched the Austin PR Toolkit, an affordable new publicity CD containing print templates, eMail templates and social media templates for the real estate professional to write their own press release and help real estate professionals generate their own public relations tactics to increase sales and profits.
Developed by Christine Martin, 2009 TAPR (Texas Association of Public Relations) Silver Spur/Best of Texas award winner and TREC certified MCE trainer, and Shara Parker, a licensed real estate professional in Austin, Texas, the new Austin PR Toolkit provides tangible materials to leverage the power of media awareness to promote real estate professionals as experts in their field for potentially generating bigger profits. The Austin PR Toolkit is for any Realtor® looking to insource and get publicity on a shoestring budget.
The Austin PR Toolkit is the basis of a 3-hr MCE course, “Publicity and You”. It includes free resources for getting a press release published in local newspapers and magazines, an Austin area media list, and tips and story ideas to get you started. Learn how to develop a PR plan to generate business publicity and how to use Twitter and Facebook for national publicity by attending the course.